I often wish there was a way to merge the reading experience on print with a layer of social sharing. Right now, when I read an awesome article in a magazine that I want to share, I have to search for it online first. This technology removes that step: It allows users to take a picture with their phone and instantly connect their print piece with the digital world. It’s not clear to me whether this app by Zurich-based Kooaba jumps directly to the online version of an article, but it sure seems promising.

Read more on GigaOm.