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The Social Media Editor is Dead

"On the one hand, social media has become so central to a newsroom’s mission that dedicated functionaries may be obsolete. On the other, doesn’t every outlet need a boy or girl wonder to lend a human touch to the Twitter handle?"

Read the story for a great summary of the changes in social journalism from the tactical questions of what to tweet when to the strategic ones, which are much more fun to think about anyway.

(via the always-smart Craig Kanalley)

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    Twitter doesn’t dole out checks to any journalist, reporter or blogger. Data is a cash crop. It’s misleading to say that...
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    Great read.
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